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Chris Christie, Honey Boo Boo, And The Top 10 Celebrity Branding Success Stories Of 2012

BY NICK NANTON & JW DICKS  |  DECEMBER 26, 2012 As another year comes to a close, everyone is posting all kinds of 2012 Top Ten Lists. Don’t believe us? Well, … Continue reading

December 28, 2012 · Leave a comment

Branding lessons at IIM-R

Sourced at : http://timesofindia.indiatimes.com/city/raipur/Branding-lessons-at-IIM-R/arti…   RAIPUR: Indian Institute of Management Raipur ( IIM-R) had organized a guest lecture conducted by Saurabh Uboweja, director, Brands of Desireon Monday. Heading a strategic brand consulting and design company, Uboweja, alumni … Continue reading

December 27, 2012 · Leave a comment

Social Media is for Branding, not Selling

BRANDING By J.C. Kendall, Published December 17, 2012 2   Join the discussion! You may have wasted massive amounts of money on advertising that had little to no chance of success.  You … Continue reading

December 23, 2012 · Leave a comment

Dell exec warned Microsoft that Windows RT branding would confuse consumers

Monday, December 17, 2012, 12:44 pm By Sam Oliver An executive at one of Microsoft’s largest PC partners, Dell, warned that the “Windows RT” branding for its tablet operating system might … Continue reading

December 21, 2012 · Leave a comment

Infiniti revamps vehicle branding

Infiniti revamps vehicle branding Nashville Business Journal by Brian Reisinger, Senior Staff Reporter Date: Tuesday, December 18, 2012, 6:47am CST – Last Modified: Tuesday, December 18, 2012, 10:28am CST Enlarge … Continue reading

December 20, 2012 · Leave a comment

THE POWER OF MYSTERY IN BRANDING

Posted on November 12, 2012 by Donna Sturgess in   If you are taking the time read this article, it is evidence of the power delivered by the juxtaposition of mystery and branding. Its … Continue reading

November 17, 2012 · Leave a comment

A Look at Some of the Brands Going the Extra Mile in Response to Hurricane Sandy

BRANDING By Brandon Koch, Published November 12, 2012 As a nor-easter swept across many of the areas already ravaged by Hurricane Sandy—from New York down the East Coast—more than half a million … Continue reading

November 15, 2012 · Leave a comment