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Infiniti revamps vehicle branding

Infiniti revamps vehicle branding

Date: Tuesday, December 18, 2012, 6:47am CST – Last Modified: Tuesday, December 18, 2012, 10:28am CST


Senior Staff Reporter- Nashville Business Journal

Infiniti, Nissan’s luxury vehicle division,announced late Monday it is changing how it names all of its vehicles.

In a worldwide conference call, the company said it would start all vehicle nomenclature with “Q” or “QX,” followed by a numerical combination that denotes a place in the Infiniti hierarchy. This is a more uniform approach, as currently Infiniti names vehicles various combinations, including “JX,” “EX” and “FX.”

Nissan’s North American headquarters are based in Franklin, and the new Infiniti JX — which will be rebranded as the QX60 — is made at its Smyrna plant. Johan de Nysschen, president of Infiniti Motor Co., said the change was the result of an exhaustive study with input from retailers, customers and business partners.

“The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident,” he said in a statement.

“Q” models will include sedans, coupes and convertibles, the company said, while “QX” will denote crossover and sport-utility vehicles.

The company said now is the right time to make the change, as Infiniti enters new European markets where it is less well known. Infiniti’s new nomenclature allows for more naming combinations, as well as a logical hierarchy of numbers by which consumers can judge the price point and other characteristics of a vehicle, Infiniti said.


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This entry was posted on December 20, 2012 by in Uncategorized.
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