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Parachute Coconut Oil of Marico Bangladesh was judged the best overall brand, beating three times winner Nokia, at the Best Brand Award 2011 yesterday. Nokia was the second best in the overall top 10 brands.
The awards were given in 28 categories.
Bangladesh Brand Forum, a private organisation that promotes branding, communication and marketing principles, hosted the event to recognise these brands for the fourth year at an event at Sonargaon Hotel in Dhaka.
Rohit Jaiswal, managing director of Marico Bangladesh, said: “We at Marico Bangladesh are extremely proud of this achievement of our brand Parachute and would like to thank all the consumers of the brand as well as our stakeholders and well-wishers.”
“The purpose of the award is to demonstrate to the business community that brands are intrinsic part of the organisation and in many cases the single most valuable asset,” said Shariful Islam, founder of Bangladesh Brand Forum.
He also announced the launch of their new website www.marketinghubbd.com during the event.
Amitava Chattopadhyay of INSEAD, Singapore, launched his book “The New Emerging Market Multinationals: Four Strategies for Disrupting Markets & Building Brands” at the function.
Sunsilk of Unilever Bangladesh, Grameenphone, 7up, Lux, Fair & Lovely, Close up Toothpaste, won the third to eighth positions in the overall category. Rupchanda
Soybean and RFL Plastic were jointly ninth, followed by Sony.
Bangladesh Brand Forum also awarded 10 best local brands for the first time.
RFL Plastic Ltd won the best local brand, followed by Akij Group’s Frutika as the second best in the same category.
Teer Atta Maida Suzi of City Group took the third spot among local brands, followed by Pran Juice, Walton, Mum Water, Mangolee Juice, Sonali Bank, Dhaka University and Cocola Noodles in the order.
Nielsen Bangladesh did an extensive research on 5,000 samples across the nation to identify the winning brands. The survey was designed to find the consumer insights, success stories and the market position of the brands. This research was conducted in May 2012.