This WordPress.com site is the cat’s pajamas

Would You Change YOUR Name?

Yves Saint Laurent drops the Yves

June 21, 2012|Rachel RaczkaGlobe Staff

Yves Saint Laurent is getting a modern makeover, dropping the Yves from French fashion house name under the leadership of new creative director Hedi Slimane, who officially took the title in March. The fashion house will move forward as Saint Laurent but as an official spokeswoman for the brand told Women’s Wear Daily (subscription required), will continue operate with the “Yves” for “institutional” purposes (branding, logos).


Reg Lancaster/Getty Images


Late designer Yves St Laurent with a model outside his Rive Gauche boutique in France in 1966.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


This entry was posted on June 29, 2012 by in Uncategorized.
%d bloggers like this: