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Would You Change YOUR Name?

Yves Saint Laurent drops the Yves

June 21, 2012|Rachel RaczkaGlobe Staff

Yves Saint Laurent is getting a modern makeover, dropping the Yves from French fashion house name under the leadership of new creative director Hedi Slimane, who officially took the title in March. The fashion house will move forward as Saint Laurent but as an official spokeswoman for the brand told Women’s Wear Daily (subscription required), will continue operate with the “Yves” for “institutional” purposes (branding, logos).

saint-laurent.jpg

Reg Lancaster/Getty Images

 

Late designer Yves St Laurent with a model outside his Rive Gauche boutique in France in 1966.

 

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This entry was posted on June 29, 2012 by in Uncategorized.
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