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How 360 Branding Can Transform Your Company

BY KAREN KANG  |  JANUARY 15, 2013 If you’re thinking about rebranding, don’t just slap on a new logo and call it a day. Take a holistic approach and you’ll gain … Continue reading

January 20, 2013 · Leave a comment

Should Branding Begin At Birth?

I’ve written extensively about brands—personal brands, community brands,conference brands and so on. But I’m certainly not alone. This era is widely regarded as the age of the brand. In this undated image … Continue reading

January 13, 2013 · Leave a comment

Business Branding: 4 Ways To Set Your Social Media On Fire

 Today, just about every brand has a social media presence, usually Facebook& Twitter.  Most are boring, bland and self-fulfilling and built with advertising in mind. You have to ask yourself why … Continue reading

January 12, 2013 · Leave a comment

Re-Branding Lexington’s Library

By Stu Johnson It might surprise some that Libraries must worry about marketing.  For example in 20-13, staff will work to create a new image for Lexington’s Public Library System.  The … Continue reading

January 11, 2013 · Leave a comment

Honesty is the best policy

David Bray, dbray Media January 04, 2013 As I write this article, lectures across the world are being taught to the next generation of PR professionals about the importance of … Continue reading

January 8, 2013 · Leave a comment

Re-branding for a co-operative decade

Nicola Huckerby | International Co-operative Alliance | January 4, 2013 – 10:21am (0) Global News, Business,Consumer, ICA, Social Enterprise     As 2013 dawns and we move forward into the co-operative decade our challenge now is to build the co-op … Continue reading

January 8, 2013 · Leave a comment

Making branding work in lean times

It has to be a highly selective approach By Prof. Chris Halliburton Special to Gulf News Published: 11:53 December 26, 2012 Brands are too important to be left to brand … Continue reading

December 30, 2012 · Leave a comment